What is brand authenticity?
The authenticity of a brand is a concept that has become important with the arrival of social networks and globalization. The massive creation of products and services requires an
Live Stream Shopping
To understand what this new trend is and when things changed, let’s rewind a few years. When people used to go to physical stores to buy, fit and touch the products. With the peo
The growth of the green marketing
The “green marketing” is a new marketing trend. This idea consists of applying different techniques to differentiate itself from other brands. The strategies aim to foster a su
Is Influencer work effective?
The Influencer subject is currently on the rise because all companies are looking to work with them. The numbers speak for themselves and this can be seen in the accounts of the co
Metaverse, the new reality
Have you ever thought about having the real world on a digital universe, and having control of everything that you can do there? Well, Mark Zuckerberg brough us near to this digita
Proptech
It is impressive how innovation and technological development evolves every day, but even more impressive is how we have become accustomed to it and have stopped being amazed. With
“Hello literally everyone” – Twitter
Going back to the past and frustrating some businesses, this is how the fall of social networks was experienced on October 4. There is talk of about 6 continuous hours without the
The must for the distracted: Airtags
We are talking about one of the new devices launched by the popular Apple brand in the current year. A small device of 32 millimeters in diameter, a thickness of 8 millimeters, whi
The early metaphor of the universe
Placing us in the year of the pandemic, 2020, 27 million people connected through the game, Fortnite, to see rapper Travis Scott in a live concert. The interesting thing is not the
Digital marketing and its particular purpose in countries
“The Internet is becoming the town square for the global village of tomorrow.” ~Bill Gates Being in the health crisis that was unleashed globally in 2020. A step was taken from