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Walmart enters the Metaverse through Roblox
Roblox, a large gaming platform, is now home to Walmart’s newest introduction to the metaverse. “Walmart Land” and “Walmart’s Universe of Play” are the retailer’s state-of-the-art games with the goal to increase customer engagement. In Walmart Land, you can engage in various games on the island; these games include Netflix Trivia, Dance off challenge, and DJ booth remix games. The game already has had over one million visits since its launch on September 12.
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Walmart Land has lived musical virtual events as well as feature performances from Madison Beer, YUNGBLUD, and Kane Brown. Walmart Chief Marking Officer William claims the Roblox world is a “testing ground” for what the future may hold in the metaverse. Other companies too have tested the Roblox world as an introduction to the metaverse. For example, Chipotle has a Roblox game that rewards players in real life. The restaurant chain gave the first 30,000 players who completed a minigame a free entrée to promote their new Garlic Guajillo Steak. This shows that the metaverse is filled with endless possibilities that can shape the future of how we live.