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INNOVATIONQatar Airways enters the world of the Metaverse

Qatar Airways enters the world of the Metaverse

Qatar Airways joins the metaverse by introducing the first ever Metahuman cabin Crew. Qatar launched QVerse a VR experience on their website. On the website you can experience a check-in area and flying experience in the Hamad International Airport. In which Sama, whose name is of Arabic origins and translates as ‘sky’, walks you throughout the pleasant and innovative experience. The Metahuman cabin crew offers an interactive customer experience through engagement with the user. While offering unique features in both Business and Economy class cabins through a narrated script.

 Neutral Digital Managing Director, Iain Brown, said: “The QVerse demonstrates the value of immersive 3D technology in creating the next generation of customer engagement and marketing experiences. With its track record of pioneering innovation, it is natural that Qatar Airways is leading the way in this space.”

The virtual reality experience was developed by Epic Games’ Unreal Engine, creating the most immersive and real 3D Metahuman experience. Sama guides you through the Economy and Business class features. Qatar Airways has been awarded “Airline of the Year” by the international air transport rating organization. The Group Chief Executive of Qatar Airways insists that the metaverse is challenging boundaries by creating a technology that allows travel enthusiasts to enjoy a unique experience. Developing a Qatar airways virtual customer journey. 

Qatar Airways Group Chief Executive Akbar Al Baker said: “With physical boundaries beginning to be challenged by the metaverse on an increasingly larger scale, it is exciting to embrace a technology that enables all travel enthusiasts to enjoy a unique immersive experience of our award-winning products and services. Our status as the first airline to introduce a Metahuman cabin crew is testament to our unwavering desire to innovate and delight our customers. We are constantly looking to adopt and introduce novel technologies that enhance our passengers’ complete journey.”

Users of the website can now virtually tour and navigate the Premium Check-in area at Hamad International Airport (HIA), the cabin interior of the airline’s aircraft, plus the award-winning Business Class. The virtual experience can be viewed on Qatar’s website with an amazing immersive experience taunting you to go fly with their airlines. 

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