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INNOVATIONAugmented Reality Unveiled

Augmented Reality Unveiled

Welcome back to another exciting episode of our podcast! I’m Henar, a part of the Cuco Company team, a digital marketing, communication, and events agency with a presence in the USA, Spain, Mexico, and Colombia. Today, we invite you to join us for a journey of learning and discovery. I’m joined by my colleague, Sebastian, who’s here to discuss a groundbreaking topic. Sebastian, what’s on our agenda today?

Today, we’re diving into some thrilling news that could mark the dawn of a new era in augmented reality. We’re talking about Apple’s latest innovation, the Vision Pro. But before we get into the details of this exciting product, let’s first touch on the Developer Conference held at Apple Park in Cupertino, California. It was an event brimming with expectations and emotions, broadcasted live on Apple’s website and YouTube channel. During this conference, several exciting announcements were made, including the unveiling of the new iOS operating system.

That’s right; this is iOS 17, and it comes with some innovative and intriguing features like “Contact Posters.” Have you ever wished a special image would appear on someone’s phone when you call them? Well, now it’s possible. Furthermore, the “Live Voicemail” feature provides real-time transcriptions of voicemail messages.

It’s a convenient way to read your voicemails without having to listen to them. Apple is also introducing a system called “Check-In,” which will automatically notify your friends or family when you arrive home safely. And in case of significant delays, the system can even inform them that you haven’t arrived safely yet. These new features will enhance the user experience of Apple device owners and will be available with the highly anticipated iOS 17 release in the fall of 2023. Apple Vision Pro: A Fusion of Real and Virtual: But what has really caught everyone’s attention is the announcement of the Apple Vision Pro. These augmented reality glasses promise to seamlessly and effectively blend the real and virtual worlds. Apple CEO Tim Cook described the Apple Vision Pro as a unique fusion of these two realms.
Augmented reality, also known as mixed reality, is a technology that overlays virtual objects onto our real environment. With these glasses, you’ll be able to see, hear, and interact with digital content as if it were part of your physical space. Imagine selecting and moving objects with hand gestures or even controlling actions with your eyes and voice. The Apple Vision Pro will grant you access to applications, immersive movie-watching experiences, and document creation in a virtual world.

However, some are wondering if the mass market is ready for such wearable technology. Price and potential limitations, such as a separate wired battery, could be significant considerations for consumers. But, as we’ve seen in the past, Apple has overcome skepticism surrounding new devices, and we have confidence that the Apple Vision Pro will pleasantly surprise us.
It’s worth noting that the announcement of the Apple Vision Pro comes just a week after other companies, like Meta and Lenovo, introduced updates to their virtual reality headsets. While these options are already available on the market, they do not overlay objects onto the real-world view. Meta, in particular, has heavily invested in mixed reality but experienced a drop in global sales last year.
The Apple Vision Pro will be available starting in early 2024, initially in the United States, with a launch price of $3,499. There are speculations that Apple might be working on a more affordable model to cater to a broader audience. Mark Gurman, in an article published by Bloomberg, suggested that the company is considering creating a budget-friendly version of the glasses and explained which components could be included.
The primary cost-driving components include the camera and sensor array, Apple Silicon chips, and 4K MicroLED displays. To reduce costs, Apple might make changes like adding a simpler camera, using more budget-friendly processors for

the operating system, and lower-resolution displays. Other components could also be modified to make the device more affordable. For example, simplifying the headband and omitting internal speakers since Apple users could use their own AirPods for spatial audio. Additionally, manual pupillary distance adjustment or the use of more budget-friendly materials might be considered.

However, some features are essential for the Vision Pro experience, such as the external EyeSight display and hand tracking. The release of this budget model may not occur until late 2025. In the meantime, we can enjoy the analysis of the Apple Vision Pro and anticipate a future where reality and technology merge seamlessly. Once again, Apple continues its quest to offer advanced technological experiences and expand the boundaries of the digital world. We’re eager to see how this new technology will transform our interaction with the digital realm. That’s all for today! Join us in the next episode for more news and updates. Don’t forget to subscribe to our podcast channel to stay in the loop. See you next time!