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INNOVATIONYou can get free Chipotle by playing Roblox

You can get free Chipotle by playing Roblox

Chipotle has recently released their newest protein option and what better way to promote it than through Roblox? Roblox is a virtual game platform where users can play and create games. Roblox has an average daily user count of over fifty million people. Over 54% of Roblox users are twelve years old or younger. Chipotle saw this as an opportunity to increase its customer age base by rewarding players who play their newest game with a free Burrito. The Roblox game had users grill some virtual Garlic Guajillo Steak in the Chipotle Burrito Builder.

Once users successfully completed the minigame, they would be rewarded with a personal code which they could use in person to purchase a Burrito with the Garlic Guajillo steak entre. Although supply is limited, only the first 30,000 users who completed the minigame would be rewarded the code for the free burrito. The Chipotle game not only has the Garlic Guajillo Steak minigame, but it also has a burrito maker where users build specific Burritos asked by the game in a short time limit, the more Burritos you make, the more points you get. The points can be used to buy upgraded in-game gear like new uniforms, hats, and player cosmetics. This shows a huge shift in the metaverse where companies can advertise their products while users have fun.

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