What is brand authenticity?
The authenticity of the brand is a concept that has become important with the arrival of social networks and globalization. The massive creation of products and services requires an extra contribution from companies, because they have to distinguish themselves from the rest. For this reason, a brand or company that stands out from the rest […]
Augmented Reality Unveiled
Welcome back to another exciting episode of our podcast! I’m Henar, a part of the Cuco Company team, a digital marketing, communication, and events agency with a presence in the USA, Spain, Mexico, and Colombia. Today, we invite you to join us for a journey of learning and discovery. I’m joined by my colleague, Sebastian, […]
Teenagers’ Struggles with Social Media
Social media has become an integral part of modern life especially for teenagers, offering a virtual space for self-expression, communication, and connection. While these platforms bring numerous benefits, they also pose unique challenges for adolescents. Understanding and addressing these struggles are crucial to supporting mental health and well-being in the digital age teenagers’ and adults […]
Instagram Account Verification
Recently, Instagram has expanded the ways in which businesses and creators can grow their platforms. Instagram has allowed eligible users to verify their accounts. With over a billion active users, Instagram has become a hotspot for networking, advertising, and establishing personal and professional connections. As a testament to authenticity and credibility, the blue tick, or […]
TikTok’s New Text-only Posts
Tiktok’s latest update has expanded the ways creators and communities express their creativity, by allowing users to create text-only posts. Tiktok has been inspired by the written creativity amongst users, particularly in comment sections. The vibrant comment sections facilitate the formation of interconnected communities, uniting users with shared interests and passions. With features like emojis, stickers, […]