The must for the distracted: Airtags

We are talking about one of the new devices launched by the popular Apple brand in the current year. A small device of 32 millimeters in diameter, a thickness of 8 millimeters, which weighs 11 grams. It is a locator that is paired with Iphones, through the “search” application, to find, redundantly, simple objects that users lose daily (keys, wallets, …

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The early metaphor of the universe

Placing us in the year of the pandemic, 2020, 27 million people connected through the game, Fortnite, to see rapper Travis Scott in a live concert. The interesting thing is not the number of people that connected, but the way users were connected. The Metaverse, a term created by science fiction literature, which today has been heard in speeches of …

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Why is innovation so important? Today innovation has a very special character because digitalization has provided us with tools and services for business professionals to create businesses and execute them much faster. This change of paradigm leads us to face business models that have a shorter life cycle, if before the average “life” of a company was 60 years, now …

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