{"id":5431,"date":"2022-10-28T15:08:00","date_gmt":"2022-10-28T15:08:00","guid":{"rendered":"https:\/\/www.thecucompany.com\/?p=5431"},"modified":"2023-04-08T16:22:00","modified_gmt":"2023-04-08T16:22:00","slug":"blockchain-in-marketing-and-advertising","status":"publish","type":"post","link":"https:\/\/www.thecucompany.com\/es\/blockchain-in-marketing-and-advertising","title":{"rendered":"BLOCKCHAIN IN MARKETING AND ADVERTISING"},"content":{"rendered":"
Throughout the history of advertising, we have experimented many changes on the way consumers interact with companies. One of the most groundbreaking shifts was the advent of the internet. Since the first email with commercial content was sent in 1978, the business world started to change, especially in the 90 \u0301s decade, when advertising industry popped up, quite literally, with a whole new system to reach the public. Banner ads, pop-up ads, video ads\u2026these are some of the most popular online advertising forms. But the point here is not \u201cwhat\u201d, but \u201chow\u201d they interact with the online users. The raising number of methods that companies use to get information about their consumers, for example, the \u201ccookies\u201d, make advertising intrusive and annoying. Not only for the users that have to deal with the upsetting emergent tabs that appear while they are searching for any information on the internet, but also for the own companies that have to invest big amounts of paid advertising so that they can reach the largest number of users in order to get one miserable click from a user who will probably just clicked by mistake.<\/p>\n\n\n\n
The development of a new technology called Blockchain can alter the way internet works. And the advertisement industry will, for sure, take part in this revolutionary change.<\/p>\n\n\n\n
Firstly, we should talk about Blockchain. What is that and how it works? To understand it, Blockchain is an informatic system which works like a decentralized ledger. It is built upon a code that registers every transaction is made in it. That traceability together with its security system based on millions of nodes distributed all over the world, makes this technology one of the safest nowadays. Every transaction must be verified by each node and once it is verified it cannot be modified, that makes it unbreakable.<\/p>\n\n\n