The Impact of Social Networks

A paradigm shift…

This article is NOT recommended for MILENNIALS or GENERATION Z.


It will seem crazy to you but before you start reading, I beg you to make an effort and check your age (I am not going to ask you).

If you are already forty-years-old or I would even dare say thirty, in case there is some clueless person still I recommend that you read this article… but, I warn you, if you are less than thirty DO NOT INVEST a minute of your time to read me … you will not understand anything of what I’m saying.

Once this prescription has been made, it is more than necessary and as you read you will understand the reason, I give you what I am going to tell you in these lines … it’s nothing more than the impact the arrival of Social Networks has had in our lives.

That is why I insisted on you being older than thirty because the other generations were born with these networks and have lived with them since their earliest childhood.

Dear readers, if you were born in the “Silent” (1926 – 1945) or Baby Boomer (1945 – 1960) generation, or in Generation X from 1961 to the ‘80s, you will enjoy this article (by the way, one day I will tell you what it is about labeling ourselves with “Generations” as if we were all the same).


It is likely that at this point of the 21st century there is no one who has not heard of Social Networks, of course, except for some lost tribe somewhere hidden in the world (and do not joke about the North Pole: Iceland along with the Maldives have the highest penetration rates of internet connections in the world, about 99.3%)… in summary we have all succumbed in one way or another to their “charms”.

The first question I ask you is what is a social network, and it is not worth looking at Wikipedia because I assure you that you will not understand anything of what it says, it is the least definite definition that exists.

Social Networks have become the fourth power in the 21st century. They can overthrow political candidates, make a banana a star in the world of art (see Art Base Miami 2019), uncover the darkest state secrets, marriage affairs, the end of a movie, a book, a series … and anything that happens in the world.

In 2019 the number of Social Network users is approximately 2.77 billion worldwide and rising.

Social Networks have become the tools of the 21st century to speak, listen, fall in love, interact, replicate with more power that has ever existed.


Although it seems like a lie, the first Social Network was born in the 90s, its name was Geocities and for those who do not know it, it became a community that allowed its members to interact with each other.

In 1997, Sixdegrees was born and the internal organization model has been subsequently copied by other Social Networks that I am sure will sound much more like Facebook, LinkedIn, etc.

And starting in 2000 the emergence of Social Networks begins. LinkedIn was born in 2002 and saw the light the following year.


Unquestionably it has become the most important social network aimed at the professional world.  In LinkedIn you can publish your CV online, schedule contact, network, find professionals, find employment, share knowledge, train through your new e-learning platform … and there are some misconceptions that say that there are those who use it for more than just looking for professional contacts … there I leave it for you to reflect on it.

In short if you are an active professional and want to have visibility you have to be here.

The figures impress more than 500 million users in the world and growing in more than 200 countries and territories … in short, almost the entire professional world is there.

LinkedIn offers many options to companies, its operation is complex and if you want to obtain maximum profitability I recommend that you go to professionals who help you get the best solutions … notice that we do it in CuCo.


But there is a network that has exceeded these figures and it is Facebook … and who doesn’t know it.

Facebook is the social network par excellence born in 2004 by the well-known Mark Zuckerberg, considered by Forbes magazine one of the most influential people in the world and who amassed a fortune of billions of dollars. And here I make a little history because I love these little clicks.

The network was born as if it were the plot of a movie Ñ “Students of the prestigious Harvard University commission their roommate (Mark) a programming port to develop a directory to connect brotherhoods of the students themselves”

Allow me to tell you the end, Mark keeps the idea and develops the project. Over time it was opened to the rest of the Internet and today, anyone over 13 years old can easily open a Facebook account, simple and without any authorization (this I also have to address at some point: the use of minors and Social Networks but I leave it for another day because it gives a lot of play).

Facebook is a network that allows people and companies to come together because, as they know, they can generate a corporate page.

News, photos, moods, live videos are uploaded on Facebook … you promote a product, create surveys, publish events.

And the number of users is chilling at more than 2.27 billion worldwide.


  • From there everything has been relatively easy.
  • Instagram appeared with more than 1 billion users for this year 2019.
  • Snapchat is the most used by our generation Z. 38% of children use it regularly.
  • Twitter that currently reflects 336 million active users per month.

The figures are chilling and at the same time enlightening, you have to be in the Networks no matter what. There is no plan B at the moment … however, everyone decides how they want to “be.”


Social networks have democratized and in turn demonized the universe of communication. Anyone has the means, capacity and amplifier to become a source of information.

Immediacy has gained importance above all and in tenths of a second everything can be viral … even an egg, gentlemen … (I recommend that you “google” it unless you know what I’m talking about).

The problem begins when we do not have filters because the speed prevails to the truthfulness and certainly the truth has never been so easy nor so quick to find.

It is frankly very complicated to select the good information and everything comes into question except the “quick truth”.

First it is published and then we see how we deny it. Frankly it is very risky.

If to that we add that not all the millions of Internet users who surf the Social Networks daily use their aligned neuromas for lawful purposes we have to put in warning the use of Social Networks and start educating in their use, truthfulness, and legitimacy of the information so that it does not become an outrage to the integrity of the people who use them.

Finally, we have in our hands some tools with great potential and in our hand also, is to get the best out of them.


There my little decalogue of use:

  1. Before giving credibility to the information, contrast it and if it doesn’t convince you put it in quarantine. CREDIBILITY
  2. CAREFUL with the personal information you share on the Networks. PRIVACY
  3. Beware what happens in the networks … it reaches billions of people. FOR ETERNITY
  4. Live with SOCIAL NETWORKS but DO NOT JUST LIVE for them.
  5. PROTECT your passwords
  6. DO NOT TELL YOUR LIFE to anyone.
  7. LEARN to SAY NO.
  10. And remember, not everything that appears on Social Networks is true. HAVE YOUR OWN CRITERIA!

    Leave Your Comment Here

    This site uses Akismet to reduce spam. Learn how your comment data is processed.