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Social Media

“Hello literally everyone” – Twitter

Going back to the past and frustrating some businesses, this is how the fall of social networks was experienced on October 4. There is talk of about 6 continuous hours without the possibility of using Facebook, Instagram or Whatsapp, all applications headed by Mark Zukenberg. Between memes and tweets, as twitter seemed to be the salvation of many in search of answers to the situation, it is concluded how necessary entertainment platforms have become for the livelihood of many brands. Starting with the same applications that lost 5.9 billion dollars in these hours of non-functioning. 

When we talk about being an influencer, a content creator, or simply an online brand, we are referring to businesses that function thanks to social networks and content platforms. That is to say, when these applications are blocked, thousands of people must stop their productions since they simply depend on the functioning of these to fulfill their responsibilities. The reflection of the memes that ended in the community manager’s day off, was just the demonstration of the economic collapse that would exist if social networks stopped working. 

“We understand the impact that outages like these have on people’s lives and our responsibility to keep people informed about disruptions to our services. We apologize to everyone affected and are working to understand more about what happened today so we can continue to make our infrastructure more resilient,” the Facebook team said. 

There is talk of psychological and economic repercussions in the face of media created for entertainment. Also, the need to adapt quickly, to have several active media and to learn new communication methods so as not to be affected as a brand or business in the next situation like this. It was not a negative situation for everyone, since Twitter was one of the most used applications and its team was aware of that. Tik Tok, was also escape route and what is Imessage, Telegram and Signal turned out to be the communication hub of the day, and possibly from now on by many users. Also, a day of rest for content creators who live from day to day and a different experience for users of these applications.

Sofía Isaza

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