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Influencer Marketing the hope in times of pandemic

The Covid-19 crisis has become not only one of the world’s greatest threats to health but also a dangerous enemy for a fully globalized industry. Most brands in the tourism, restaurant, fashion, and beauty sectors have seen their stores and businesses close around the world, remaining exclusively, and in some cases not even, with their electronic stores open. The digitization …

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What does marketing agencies do?

Influencer marketing agencies focus on building campaigns for your companies by associating and maintaining the relationship between brand and content creator. The responsibilities of these kinds of agencies can include: Searching for content creators that target a specific audience Suiting the brand to the influencer’s usual content and personality Maintaining positive relationships with creators Creating and sharing schedules Metric tracking …

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Campaigning Today: Influencer Marketing

  Influencer culture has been a trend for decades and will likely cease to stop. With new digital mediums, more and more people are discovering new and old role models alike. With such admiration towards these icons, their followers are looking to support and model themselves after their favorite icons. Capitalizing on this admiration can help the company, the audience …

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ARE WE PROPERLY USING THE TERM “INFLUENCER”?

How many times a day do we hear the word influencer? Most of you probably more than one but… are we correctly using this word?   We have already discussed what an influencer is – someone who has an effect on the opinion of large groups of people. Due to social media’s power to amplify messages, influencers have become so …

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Succeed in your business with a campaign of influencers?

Tik Tok ha conseguido superar a Facebook, doblar el número de seguidores que Linkedin y triplicar los usuarios de Twitter. No hay una red social que haya conseguido tanto en tan poco tiempo.

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I want to be a YouTuber when I grow up

I am going to start my article by telling you a story that happened a couple weeks ago. I am the mother of two very teenage daughters, and I mean very, very teenagers. If you are parents, you already know what I mean, but if you are teenagers you will not understand the real meaning behind this “innocent phrase”. Inevitably …

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