Addicted to Online Shopping?
- March 2, 2020
BEWARE,YOU CAN BE ADDICTED TO ONLINE SHOPPING!
It is Christmas time, the time of compulsive shopping in all countries. The figures are overwhelming the forecast for this Christmas is that global Internet sales will exceed 786,000 million dollars …. yes, you have read correctly … 15% more than last year … Only here in the United States do the reports foresee a growth of 13% compared to 2018.
The next question we ask ourselves is what device will be used for these purchases… if you guessed the mobile phone you are correct. It has become a device that buys more than 70% of online sales.
“E-commerce” has imposed its “status quo” among consumers and especially among Generation Z (1994 – 2010).
Unquestionably, Internet sales are the future – given that no company that wants to survive in the 21st century can turn its back on this way of marketing products and services.
Electronic commerce is one of the busiest sectors and its worldwide boom is due to two fundamental factors:
- Advancement of technology, to get an idea, the number of mobile phone users exceeds 5,000 million … if they have read it well … that is 103% of the inhabitants of the planet. So, you get a better idea, the world population is estimated to be at 7.6 billion people and the number of mobile phones is more than 7.8 billion (there are more mobile phones than people). If you are thinking of opening on e-commerce and do not know where to aim, here are some tips to succeed.
The countries with the highest growth are, as expected, China, Indonesia, Pakistan.
- New consumption habits. This means that new generations (and not so new) buy online. The consumer buys more and more online.
These figures are more than conclusive … no company should or should not deprive itself of giving customers the possibility to buy online.
The digital world is fantastic because it allows many benefits, here are some of them:
- Access to new markets … the world is global, and consumers are too at the time of purchase. Alibaba, Amazon, eBay, Flipkart, are just a few examples of platforms that have grown and taken a spot worldwide with e-commerce.
- 24/7. That’s right, while you sleep your sales can occur. There is no geographical or time limit.
- Savings in administrative expenses. Business premises tend to disappear. I give you a piece of information: the American shopping mall is disappearing; a fairly pessimistic recent study indicates that four out of five shopping centers will disappear in less than two decades. “The Internet is the enemy of shopping malls.”
- More Customer Information: Having an e-commerce report much more “grounded” information about our customers. Your tastes, shopping hours, behaviors, interests, and passions of your customers.
- All products and all sectors: There is no market that has not succumbed to e-commerce. No matter what you are trying to sell, everything has a place: Health and Beauty, Jewelry and accessories, Food, Training, Tourism, Technology, Health, Pets, Cars, Insurance, grazing goats, you can even request a Buddhist monk if you live in Japan … It doesn’t matter what is offered, any product or service has a place.
- Profitability, if you know how to choose your niche, you can get your return on investment in a short time
So far everything seems idyllic. If you have a business, this is your channel yes or yes. But now the other part comes: Online sales have created a shopping addiction; some studies indicate that 5% of the population has a pattern of shopping addiction.
Unfortunately, this is the double aspect of e-commerce, the ease of shopping online is generating addiction. The Internet gives the possibility to make multiple purchases at the same time in different parts of the world without leaving home. We deceive ourselves; the feeling of guilt is opposed by thinking that we have found the “bargain”
And at this point, I cannot resist giving you some small tips to not fall compassionately on the networks that the Internet presents to us daily. Please before making a purchase, read this, I am sure it will help you convert your purchase into a more rational diversion.
With the purchases we start up the dopamine, without going into scientific details it is a neurotransmitter that seeks the need for a prize. Careful, because once you get the prize you shall not be fulfilled and will want more, so please before buying remember:
- Happiness is not attained through getting things, consumerism is an evil of the 21st century, it is essential to assert our capacity for control.
- Do not improvise. Make a list, evaluate if you really need it, become aware and REFLECT.
- Do not buy when you are in a bad mood. In a word DO NOT BUY IF YOU ARE SAD.
- Make a budget, think about what you want and what you can spend. Above all DETERMINE IF IT IS REALLY NECESSARY.
- TAKE YOUR TIME, you don’t have to buy it immediately. Postpone the decision, and especially consult your pillow before buying. Did you know that sleep plays a very important role in our cognitive functions?
- DO NOT CHEAT YOURSELF, cheap does not mean you need to buy it.
The online buyer profile is a young woman under 35 years old. Do not misunderstand this figure, it does not mean that men do not buy, but the truth is that the problem is more pronounced among women. The statistics speak of 8 to 3 more cases of compulsive purchases of women with respect to men.
Oniomania or an uncontrollable urge to buy things is a psychological disorder that we must prevent and be alert, only in the United States it is estimated that more than 6% of the population suffers from this type of disorder affecting mostly women with figures higher than 80%.
In summary and to end this 2020 DO NOT BE WHIMSICAL … we are mired in exaggerated consumerism that instills the false belief that happiness is achieved by spending.